Pulselive, a digital media sports technology company, successfully integrated
Amazon Personalize into its digital media sports offerings in just a few days,
despite limited experience with machine learning. Now armed with a more
sophisticated recommendation engine, Pulselive has enabled one of its
clients—a premier European football club with millions of global fans—to
increase video consumption by 20 percent across its website and mobile app.
5
iHeartMedia, the #1 audio company in the US, uses Amazon SageMaker to
recommend relevant radio stations to new users of the iHeartRadio app in the
form of messages directly after registration. In a 10-day A/B test, the model
hosted on Amazon SageMaker had an 8.7 percent higher click-through rate,
driving more users to start listening—while still maintaining equally strong
listening time.
6
Customer focus
6 https://aws.amazon.com/blogs/machine-learning/real-time-music-recommendations-for-new-users-
with-amazon-sagemaker/
5 https://aws.amazon.com/blogs/machine-learning/increasing-engagement-with-personalized-online-
sports-content/
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