Machine Learning - eBook (EN)

Seven reasons why your enterprise needs intelligent search

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Intelligent search is a reimagined enterprise search offering powered by machine learning (ML). It returns highly accurate information that resides in unstructured data that's spread across the organization. Intelligent search uses ML technologies such as natural language understanding (NLU) and deep learning to better understand search query intent and the content meaning and relationships between structured and unstructured information. Implementing intelligent search across your organization can be transformational in many ways. Consider a Fortune 500 global bank that was required to hold cash reserves of close to $1 billion in anticipation of fines and penalties related to regulatory noncompliance. After implementing intelligent search capabilities, the bank increased its ability to quickly and accurately detect and interpret regulatory rules. This, in turn, helped the bank reduce cash reserve requirements, expand compliance coverage, and achieve a greater degree of transparency in its regulatory process. How can your enterprise extract the insights buried within your organization? Machine learning can help to solve the challenges faced in enterprise search with AI technologies, such as NLU and deep learning. Amazon Kendra is a highly accurate and easy-to-use intelligent search service powered by machine learning. Amazon Kendra delivers powerful natural language search capabilities to your websites and applications so your end users can more easily find the information they need within the vast amount of content spread across your company. ML-powered intelligent search technology delivers actionable insights to the enterprise in seven high-impact areas. While enterprises are well equipped with tools and techniques to search structured datasets, unstructured data remains a challenge 3

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