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12 END OF YEAR REPORT 2017 6.0 MARKETING The Marketing Committee has had a very busy year, taking on a brand redesign, updating brand messaging, and moving forward on a new website with expanded capabilities and opportunities for member engagement. The Alliance has invested heavily in marketing to get the word out about the LoRaWAN standard and its key differentiators. For the first time, we now have 2 co-chairs, representing the U.S. and Europe, along with a marketing director and marketing agency support. Having achieved success in driving Alliance recruitment over the past three years, efforts will now be market-focused and on driving end-user adoption of the LoRaWAN standard. These are the highlights of our key marketing initiatives as we move into 2018: • Events - New strategy for MWC events to engage more members in the booth and to showcase LoRaWAN applications via vertical market zones. - Investing in a presence at key vertical market events to be more targeted to relevant audiences. - Enhance the format of the Open House events attached to our All Members Meeting. • IDATE market study to inform our planning + useful source of information for members. • Membership WG to look at value, recruitment and retention and to make a recommendation on any future additional membership levels. • Speaker Bureau to form and manage an official body of speakers who can represent the Alliance in order to leverage more speaking opportunities and increase visibility of the Alliance and LoRaWAN technology. • Support Member activities through digital channels and event support. • A new Product Catalog with the aim of showcasing Alliance member products and services, and enable collaboration within the ecosystem to drive business opportunities externally.

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