19
END
OF
YEAR
REPORT
2017
6.4
LINKEDIN
The Alliance has a very active LinkedIn group, with 4,300 members, which allows
for members and other interesting parties to post news and articles of interest to
the wider LoRa Alliance and LPWAN communities. Community-driven, this forum
averages about 15 new posts a month.
New in 2017, the Alliance also started a LinkedIn page, which has quickly grown to
an audience of 684 followers. Different from the Group, the Alliance controls the
content and posting here. Building our audience here will be a primary focus of
our social media efforts in 2018. The Alliance averages 6 posts a month, with an
engagement rate of 1.7% and over 10,000 impressions per month.
