Issue link: https://read.uberflip.com/i/1448190
27 END OF YEAR REPORT 2017 9.0 LOOKING AHEAD As we look toward 2018, our goal is for the LoRaWAN standard to gain market share and be the de facto choice for LPWAN. As part of this, Alliance leadership is getting closer to regulatory bodies in Europe, the U.S. and Asia to be aware of their activities, but more importantly, to be sure they're aware of the LoRaWAN standard. On the technical side, we're always engaging in continuous security and regional parameters enhancement to ensure global interoperability. In 2018, we will be working to define a more technical roadmap, so watch for that to come early in the year. We're increasing our marketing budget and resources to support the aggressive plans and targets we're setting. We will be increasing the cadence of our publications and visibility through the industry press, and grow our social media audiences in parallel. In addition to the AMMs and MWC events, we'll be identifying and participating in key vertical market events, with many options in play to raise awareness of the protocol and targeted market applications. OUR 2018 ACTIVITIES WILL INCLUDE: • Promoting LoRaWAN adoption and use cases • Formally launching geolocation and firmware updates over-the-air capabilities • Focusing on key verticals ideally suited for LPWAN tech • Building on our regional strength in all territories • Augmenting the number of certified products in the marketplace • Outreach to the developer audience