18
END
OF
YEAR
REPORT
2018
Approved
for
distribution
outside
of
the
LoRa
Alliance™
MARKETING COMMITTEE UPDATES | OVERVIEW
2018 was another busy year for the LoRa Alliance™ Marketing Committee. From organizing 3 Member Meetings with LoRaWAN™
Live days and arranging and managing 8 tradeshows to meeting with nearly 100 industry editors and analysts, the year saw strong
visibility for the LoRa Alliance and LoRaWAN specification. 2 member announcements in December capped off the year, with
Orange announcing over 3 million metering connections in Europe and American Tower Corp. announcing 2 million connections in
Brazil.
Two major areas of activity were the launch of our new website and the development of a new tagline for LoRaWAN, Creating
Valuable IoT Connections which will be featured in our communications strategy this year. These activities were undertaken
to increase value for our members. On the one hand, offering a more dynamic website allows us to better showcase LoRaWAN
technology and our members products and services, better demonstrating the value proposition of the LoRa Alliance. On the other,
our new tagline delivers a compelling message to the market about our technology instantly shows how we add value to businesses
engaging with IoT.
