Issue link: https://read.uberflip.com/i/1448193
21 END OF YEAR REPORT 2018 Approved for distribution outside of the LoRa Alliance™ WEBSITE Another main activity of the Marketing Committee was to develop and launch a new website that offers a vital communications channel through which to promote the work of the LoRa Alliance and our activities to drive the adoption of LoRaWAN™ as the leading LPWAN technology. The first version went live in March, 2018 and we have actively worked to develop functionality throughout the year. As we look to 2019, more is on the way – including our new LoRaWAN™ Showcase Digital Catalog. This highly integrated and interactive catalog will allow members to showcase all of their LoRaWAN CertifiedCM devices as well as all LoRaWAN products and services that are not eligible for certification. We have worked hard to identify and incorporate as many categories as possible to develop the most dynamic LoRaWAN product directory in the world. Members are actively populating their pages now, and we look forward to launching the catalog early in 2019. Beyond that, many new functionality enhancements are planned: • Member login to manage LoRaWAN Showcase pages and access member-only content • Dynamic coverage map that will differentiate between network operator types • Visitor notifications on document upload to achieve personalization of content interest areas • Search functionality • Creating a digital case study generator to make it easier for members to create and upload Finally, we will continue to strengthen website content • Search Engine Optimization • Launch of vertical market pages • A developer area of site with documents including FAQs, and richer content targeted to this audience • Video content to support use cases • 137,000* New Unique Users to our website *Analytics from last 6 months