®
35
END
OF
YEAR
REPORT
2019
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
PR PROGRAM STATS
LoRa Alliance
®
visibility in the medi remained strong in 2019, with more than 50% share of voice against competitive technologies
in the LPWAN space. We issued 21 press releases and media alerts during the year, 6 of which were significant news for the LoRa
Alliance. In addition, we hosted 12 major media engagements: 100 Operator Milestone Release, San Diego Member Meeting, Mobile
World Congress Barcelona, NFMT, AWWA Ace, China Utility Week, Berlin All Members Meeting, InfoAg, India Member Meeting,
LoRaWAN
®
and Wi-Fi White Paper release, European Utility Week, and Intermodal, which generated significant coverage throughout
the year and met a key goal of broadening LoRa Alliance exposure and awareness in key vertical markets.
364
PIECES
OF TIER 1
COVERAGE
1.26B
ONLINE
READERSHIP
10K
PRINT
CIRCULATION
5.25M
ESTIMATED
COVERAGE
VIEWS
3.16K
SOCIAL
SHARES
50
AVERAGE
DOMAIN
AUTHORITY
10
MEDIA
EVENTS
21
PRESS
RELEASES
61
MEDIA
BRIEFINGS
