Auto | Electric Vehicles (EV)
Contact your TripleLift partner or sales@triplelift.com to get started.
The rise of electric vehicles has consumers eager to be educated on personal energy consumption, ways to
adopt zero - emission behaviors, and adapt to renewable energy - one of the fastest - growing energy sources in
the US, with an increase of 90% in the last 20 years. With ongoing environmental changes, consumers are looking
to switch to an eco - friendly car for their transportation needs. TripleLift understands that educating consumers on
electric vehicle offerings is paramount, an d we are here to help you reach your audience across the web.
With gas prices at a national average up 38% YoY,
fuel/energy e fficiency is now just as important as
safety, comfort, and size.
+55% of consumers (18+) state that energy
efficiency will impact their purchase decision for a
new vehicle this year.
Consumers Seek Fuel Efficiency
Parents Are Safety - Conscious
Parents are 69% more likely to purchase an EV
in the future. As this demographic thinks of their
vehicle as a second home, safety is not an option -
it's an expectation. To appeal to parents,
communicate tech - enhancement features and
comfort to catch their eye.
Understanding the EV Consumer
21%
Sedans
14%
SUVs
7%
Trucks
6%
Sport Cars
Perception of Environmental Friendliness by Car Type
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Sources: Deloitte, Global Millennial Survey, Utility Dive Online 2022
Mintel 'Perceptions of Car Types, 2022
Responses to the question "Which car types do you associate with being environmentally friendly ?"
