Issue link: https://read.uberflip.com/i/1471089
Video Overview TripleLift is the only programmatic partner with solutions that address all ways audiences watch video. Many partners offer some of what we do, but none offers all of what we do. TripleLift's holistic video suite is effective alone, but better together. Performance Premium Audiences Reach incremental audiences wherever they're watching. Over half of the comScore Top 100 online video properties Complement YouTube with 27% incrementa l reach Inventory from 2,000+ publishers across 25 verticals insures efficiency Achieve any video KPI with products built for unique objectives at competitive prices. 1 2 Sources: Incremental Reach: comScore Media Metrix, Dec 2020 Top 2 Programmatic Video Provider: DV360, Feb 2021 Avails Report IVT: Human (formerly WhiteOps), 2019 Bot Baseline Report Format Description KPI Performance Connected TV (CTV) Spots Connected TV ads that run within professionally produced streaming content across premium apps Awareness 96% VCR $0.02 CPCV In-Stream Integrated Ad Experiences* *coming soon Online video ads that appear before, during or after content and are targetable by attributes like player size, sound, skippable and more Bespoke Connected TV ads integrated within streaming content through Split Screen and Dynamic Overlays Consideration 80% VCR $0.01 CPCV Branded Video Premium outstream solution that matches the look and feel of the publisher page and include headline and copy for additional branding Performance 70% VCR 70% Viewability $0.01 CPCV For more information, please contact your TripleLift representative. Scale, Safety & Service Top 2 Programmatic Video Provider Industry Leading Services Nimble & Collaborative Teams Placement Level Deal Optimizations 3 100% Pre-Bid IVT Scanning TripleLift is a top 2 video provider, providing advertisers with the scale they need. Additionally, every ad delivered is pre-scanned by WhiteOps, resulting in a video fraud rate 20x lower than the industry average. Ensure scale and safety across deals and the exchange with white glove service to drive results. 96% $0.02 CPCV