Machine Learning - eBook (EN)

CIO Guide: building a modern strategy for analytics and machine learning success

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7 between tightly related records. This ensures organiza- tions can use best-in-class functionality for all workloads, meaning there is no compromise on performance, scale, or cost. With purpose-built data services, organizations get the best price/performance for all of their applica- tions and analytics needs. 4. Use ML and AI to solve business challenges Whether organizations want to enhance their customer experience, improve productivity and optimize business processes, or speed up and scale innovation, they can access ML and AI services to meet their business needs. AI and ML technologies enable organizations to do more with data sets that were previously almost unusable. For example, unstructured data found in content such as PDFs, audio, video, earnings transcripts, and reports can now be run through ML processes for fresh insights. "Instead of having analysts read hundreds of thousands of documents, we can start to have machine learning go through those documents, create structured data, and build applications on top of it," says Michael O'Rourke, Senior Vice President and Head of AI/Technology, Investment Intelligence at Nasdaq, which has embraced the cloud, data, and AI/ML as foundational elements for innovation and growth. AI and ML play an increasing- ly important role not just for Nasdaq's data business, but across the entire organization. "In the financial industry, the opportunity for AI is enormous," says O'Rourke. "Within Nasdaq, every single business line is looking at how they can utilize machine learning and AI to make better products, improve pro- ductivity, and create new solutions." 2. continued Deploy a data catalog or other centralized manage- ment mechanism that automatically discovers, tags, and catalogs data so you can manage and audit policies all in one place. This enables you to provide fine-grained access to data to the right user at the right time, and effectively meet regulatory governance and compliance requirements. Work with your cloud service provider (CSP) to help you manage compliance across different geog- raphies. Specifically, make sure your CSP has a way to control where data physically resides, since the cloud uses virtual machines that could theoretically be located any- where. Creating and maintaining a compliance database can help; mapping out digital compliance standards by country creates a clear, active structure for compliance. 3. Deploy purpose-built data and analytics services for the best price/performance The exploding volume of data points to be analyzed and correlated is driving many enterprises to migrate more of their data and analytics infrastructure to the cloud. A cloud foundation has the infinitely scalable compute and storage resources required to analyze mass quan- tities of data, deliver meaningful, actionable insights, and provide the rich training data needed for accurate ML-based automation. Organizations are using purpose-built databases, analyt- ics, and ML services to better solve analytics use cases by storing or processing data in a way that is optimized for each particular use case. For example, a document data- base would be apt for a mobile application that requires great scalability and performance, while a graph data- base could help developers explore hidden connections BUILDING A MODERN STRATEGY FOR ANALYTICS AND MACHINE LEARNING SUCCESS

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