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CIO GUIDE: REWIRING YOUR CULTURE TO BE DATA-DRIVEN 2 Introduction As companies modernize technology infrastructure to capitalize on data-driven decision-making and out- comes, efforts to drive cultural and organizational change often take a back seat to technology and process road- maps. This approach can undermine the increasingly critical need to fully leverage data for business advantage. The ability to capture, curate, and store a variety of data at scale is one characteristic of a data-driven business, yet it's hardly the defining factor. True data-driven orga- nizations treat data as a strategic asset, making it widely accessible to users on the front lines and in the back offices of the business. Leaders put mechanisms in place to convert data into actionable insights and make struc- tural shifts to empower users to act on those insights, efficiently and in real-time. A data-driven enterprise emphasizes data accessibility to ensure that data is safe, compliant, trustworthy, and easi- ly available to users at scale. Data proficiency is a top pri- ority, empowering users with the freedom and flexibility to experiment with data to help drive revenue, optimize costs, improve customer and partner experiences, and resolve unexpected events. Relevant metrics and KPIs help organizations continually evolve these practices and workflows, ensuring data has maximum business impact. In short, data-driven organizations operate from a funda- mental belief that access to the right data, coupled with the autonomy to leverage that information for smarter decision-making, is the engine for robust performance. "Creating a data-driven culture across the enterprise is essential to moving beyond just a few successful data initiatives and islands of excellence limited to certain business areas," says Ishit Vachhrajani, Enterprise Strat- egist, AWS. "You can make a tremendous investment in technology, tools, and data, but if you don't have the right culture of transparency, decentralization, and em- powerment on the front line, it's like having a high-per- forming car with no one to steer it." IT and business leaders who embrace the imperative to rewire culture to meet the moment are already reaping tangible results. Forrester Research found that organiza- tions that have a system to promote data-driven insights are 140% more likely to create sustainable competitive advantage and 78% more likely to fuel revenue growth. This e-book explores the challenges organizations face in establishing a data-driven culture and the four critical steps they can take to begin to shift the collective mind- set to treat data as a strategic asset that can improve operations and drive growth. 3 What's standing in the way of a data-driven culture? 4 Four steps for creating a successful and sustainable data-driven culture 1) Move beyond executive sponsor- ship to executive engagement. 2) Enable frontline access, insights, and action. 3) Create data stewards, not data silos. 4) Educate and enlighten. 8 Summary: What success looks like 8 Sponsor viewpoint Contents