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Illustrations Cover art from The Noun Project, spot illustrations from The Noun Project. From the sponsor The introduction of the cloud set off a generation of reinvention, and now, the next wave of reinvention will be driven by data. Leaders need to be able to rely on data to make informed decisions, look around corners, and take meaningful action. So building a data strategy is an imperative for organizations that want to stay relevant now, and in the future. AWS provides the most comprehensive and most cost-effective services for data, analytics, and machine learning. With AWS, organizations can modernize their data infrastructure with the most scalable, trusted, and secure cloud provider, unify their data silos with secure and well-governed access to data across data lakes and purpose-built data stores, and build new experiences and reimagine old processes with AI and machine learning. AWS has helped more customers modernize their data strategy with tens of thousands of data lakes on AWS, more than 450,000 databases migrated from on-premises to AWS, and more than one hundred thousand customers using AWS for AI and machine learning. "In unpredictable times, a data strategy is key" is an executive briefing paper by MIT Technology Review Insights. We would like to thank all participants as well as the sponsor, Amazon Web Services. MIT Technology Review Insights has collected and reported on all findings contained in this paper independently, regardless of participation or sponsorship. Jason Sparapani, Sonia Rubeck, and Laurel Ruma were the editors of this report, and Nicola Crepaldi was the publisher. While every effort has been taken to verify the accuracy of this information, MIT Technology Review Insights cannot accept any responsibility or liability for reliance on any person in this report or any of the information, opinions, or conclusions set out in this report. © Copyright MIT Technology Review Insights, 2021. All rights reserved. About MIT Technology Review Insights MIT Technology Review Insights is the custom publishing division of MIT Technology Review, the world's longest-running technology magazine, backed by the world's foremost technology institution—producing live events and research on the leading technology and business challenges of the day. Insights conducts qualitative and quantitative research and analysis in the US and abroad and publishes a wide variety of content, including articles, reports, infographics, videos, and podcasts. And through its growing MIT Technology Review Global Insights Panel, Insights has unparalleled access to senior-level executives, innovators, and entrepreneurs worldwide for surveys and in-depth interviews. MIT Technology Review Insights 9