M E T H O D O L O G Y A N D P A R T I C I P A N T P R O F I L E
Figures may not add up to 100% due to rounding.
A total of 163 respondents drawn from the HBR audience of readers (magazine/
enewsletter readers, customers, HBR.org users) completed the survey.
Size of Organization
18%
10,000 or more
employees
9%
5,000–9,999
employees
15%
1,000–4,999
employees
6%
500–999
employees
22%
100–499
employees
29%
Fewer than 100
employees
Seniority
42%
Executive
management/
board members
31%
Senior
management
23%
Middle
management
4%
Other
Industry
16%
Technology
15%
Business/
professional
services
10%
Financial services
9%
Consulting
8%
Manufacturing
All other sectors,
less than 8% each
Job Function
28%
General/executive
management
18%
IT
9%
Sales/business
development/
customer service
8%
Consulting
All other functions,
less than 8% each
Region
43%
North America
21%
Asia/Pacific/
Oceania
18%
Europe
11%
Latin America
6%
Middle East/Africa
1%
Other
