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TEST, LEARN AND INNOVATE

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Just like the organizations they serve, cloud providers are constantly seeking new ways to save money. When they succeed, their custom- ers benefit. "We work relentlessly to lower our costs and pass the savings to our customers," McLemore says. "We've had 107 price reductions since our inception in 2006, and we expect to offer more for years to come." Getting Started with the Cloud Pleasing customers, lowering costs, boosting efficiency, transforming the organization with revenue-generating innovations – the cloud can do so much that it's sometimes hard to know where to get started. When CIOs in an IDG survey were asked who they rely on most to help evaluate cloud tools and solutions, over half said they depend on strategic vendors. A knowledgeable vendor can help you decide which services to prioritize and how to make best use of data. As you learn to use cloud tools, you will keep finding new ways to become more competitive and grow revenue. At the same time, cloud providers will find ways to enhance their own offerings, saving you money and helping you build a better future for your company. Read more about how companies are improving the customer experience and fostering innovation. IDG Communications Inc. As you learn to use cloud tools, you will keep finding new ways to become more competitive and grow revenue. 6

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