Improving Business Results
As a business grows and attracts new customers, it's often hard to
anticipate what tomorrow's needs will be. Sometimes a new product's
sales take off and sometimes they don't. Sometimes business devel-
opment managers discover entirely new markets for existing products.
Sales, marketing, and customer service all require changing amounts
of computing resources to accommodate growth. But the right balance
is ever-changing, and most companies err on the side of purchasing
too much – or avoid embracing new technologies because of upfront
costs.
The cloud eliminates that problem, giving companies the flexibility they
need while saving them money.
"The cloud allows you to pay as you go, using just the right amount
of storage and compute capability you need for each instance,"
McLemore says.
Using cloud-based analytics, businesses can gain a broad overview
of their customers or zoom in by region, product type, demographics,
or channel. The knowledge they gain helps them anticipate customer
problems and develop compelling new solutions at an affordable price.
Not surprisingly, technology-forward "digital leaders" achieve two to
three times more revenue growth than their competitors, an Accenture
study found.
Using cloud-
based
analytics,
businesses
can gain
a broad
overview
of their
customers
or zoom in
by region,
product type,
demographics,
or channel.
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