Tap Into the High Quality of Branded Video
to Unlock Incremental Revenue
Undeniable Upside of Branded Video
From higher CPMs and revenue, to increased time spent and brand
recall, Branded Video is the perfect addition for publishers looking to
maximize revenue beyond the high - performing Native & Display
formats you know and love.
Interested in activating? Reach out to your TripleLift partner today.
To validate the high - quality and strong performance of TripleLift's Branded Video format, we
deployed an eye - tracking study across various placement sizes and publishers. Results revealed:
29%
Higher CPMs
23%
Lift in Expected Revenue
<1%
Sitewide Fulfilled Impressions
Analysis conducted by TripleLift's
Yield specialists revealed that
publishers running Native & Display
with TripleLift saw increased
financial upside when Branded
Video was activated.
Source: Sticky & TripleLift Eye Tracking Studies, 2022
The Numbers Don't Lie
Providing the Quality of Branded Video
Users spend 12x more
time with Branded video
units than with banners
and 2x more time than
with native ads.
79% of viewers noted
the ad units to be
noticeable without being
distracting or intrusive to
the surrounding content.
71% of respondents
were able to recall the
brand the video was
promoting.
