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subsystem make it possible to build devices for the health as well as the sports and wellness market, which can operate for a very long time from a single coin cell battery. The challenge is always to build the system with good enough performance at the lowest possible dissipated power. An autoadaptive algorithm can help to improve the overall performance and to find the sweet spot for the power consumption of your system. Each time the device is being used, small changes in the settings can be made to reach the optimal SNR performance and related HRM accuracy for the amount of power spent. More information can be found at www.analog.com. ABOUT THE AUTHOR Jan-Hein Broeders is healthcare business development manager for Analog Devices' healthcare business in Europe, Middle East, and Africa. He works very closely with the healthcare industry to translate their pres- ent and future requirements into solutions based on Analog Devices market leading linear and data converter technology as well as products for digital signal process- ing and power. Jan-Hein started in the semiconductor industry 20 years ago as an analog field applications engineer at Burr-Brown, responsible for the Benelux and Scandinavia. Five years after Burr- Brown's acquisition by Texas Instruments, he joined ADI as global FAE for Philips. He has been in his current healthcare role since 2008. He holds a bachelor's degree in electrical engineering from the University of 's-Hertogenbosch, the Netherlands. Cover Story Collaborate with the Experts Enjoy design cycle support for your latest innovation with Analog Devices on Arrow.com Arrow offers a full portfolio and expert advice on Analog Devices products and solutions for industrial, medical, communications, consumer, automotive, and other applications.