Adopting a data-driven culture
and strategy
With data growing faster than ever, today's businesses are increasingly tasked with implementing
strategies to leverage that data as a business asset. Yet, despite widespread acknowledgment of
the imperative to "transform to a data-driven organization" or "become more data-driven," most
organizations struggle or lag when it comes to acting on a data strategy.
According to a 2021 report by NewVantage Partners, 92 percent of C-suite leaders identified
organizational culture as the main barrier to becoming a data-driven organization.
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Culture
change does not come easy, and it requires investments in the right data infrastructure, solutions,
people, and tools.
And above all, achieving the changes necessary to become data-driven—cultural and otherwise—
requires the right data strategy. With a modern data strategy, you can manage the growing
volume of your data, find insights across a variety of data types, and make it readily available to
the right people and systems.
Further, a modern data strategy puts your data to work, enabling you to unlock innovation, drive
transformation, seize opportunities—and, ultimately, reinvent your business as a data-driven
organization.
By building your data strategy with AWS, you get the benefit of the most reliable, scalable, and
secure cloud and the most comprehensive set of data services.
In this eBook, we'll examine the three pillars of achieving a modern data strategy: modernize,
unify, and innovate. We'll then explore how leading businesses from a variety of industries have
leveraged AWS to achieve benefits like making more informed decisions, improving customer
experience and loyalty, handling customer data with care and integrity, staying ahead of the
competition, and preparing for the future.
Is this eBook for me?
The information in this eBook is for technical
and business leaders seeking to make better
use of their data and discover how Amazon
Web Services (AWS) can help them accomplish
their goals.
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"Big Data and AI Executive Survey 2021," NewVantage Partners, 2021
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