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Consumer Perspectives | Sopra Steria in partnership with Ipsos

Sopra Banking Software's externally written reports with analyst firms

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2 This study finds that banks can address customers' demands by capitalising on two of their biggest assets, customers trust and their superior access to user data, to deliver enhanced user experience, an improved digital journey and a more diverse product offering. We have identified five specific areas of opportunity where banks can compete and generate new sources of revenue: • Sustainable Finance • Cyber Security • Non-banking services • Cybercurrencies • Client relationships With the Open Banking movement in the background, the way banks effectively participate in the broader ecosystem — and how well they select their partnerships — will determine their future success. Introduction As the banking environment has dramatically changed in the past two years, banks need to adapt their offering to their customers' shift to digital channels and the demand for new products in an increasingly competitive environment. 2

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