INTRODUCTION
Why artificial intelligence and
machine learning matter more
than ever
Artificial intelligence (AI) and machine learning (ML) are among the most transformative
technologies of all generations. That helps explain why AI and ML adoption is on the agenda of
so many business and technical leaders. Organizations everywhere are investing in AI and ML
for a variety of reasons. Most notably, they fuel rapid innovation. They also drive competitive
advantage by adding intelligence to existing processes, automating time-intensive manual
tasks, and accelerating the creation of new products and services.
Although specific estimates on the growth of AI and ML vary, there is no debate about the
impact of these technologies on the global economy. Gartner predicts that the size of the AI
and ML market will reach $134.8 billion by 2025, considerably outpacing the growth of the
worldwide software market. Likewise, IDC forecasts that AI and ML investments will jump
from $85.3 billion in 2021 to $204 billion in 2025, resulting in a compound annual growth
rate (CAGR) of 24.5 percent for the 2021–2025 period. The effects of these numbers
are (potentially) staggering—both for the organizations that make the investments and for
those that do not.
Whether you are expanding your existing AI and ML initiatives or just getting started, a clear
reference guide can help you develop your strategy and help ensure successful outcomes. This
eBook outlines the three strategic pillars to success and provides practical recommendations that
you can apply to your organization.
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