Issue link: https://read.uberflip.com/i/1488631
Our Growing CTV Footprint for Publishers What makes TripleLift different? This is the million - dollar question. As SSPs navigate the ever - evolving CTV landscape, TripleLift is positioned at the forefront of CTV innovation through our direct executions and unique standard - setting products. TripleLift's acceleration into CTV has resulted in strong infrastructure to bring programmers and content providers new ways to monetize CTV in places that weren't available at scale before, while ensuring quality audience experience. 26,308 Brands Buying CTV Spots with TripleLift TripleLift adds CTV Spots to its Portfolio 10,691 Brands Buying CTV Spots with TripleLift $1 billion in Publisher Payouts 38,971 Brands Buying CTV Spots with TripleLift + TripleLift adds Integrated Ad Experiences to its Portfolio TripleLift's CTV Product Suite Solutions for Every Stakeholder CTV Spots Split Screen Dynamic Overlay Brand Insertion Product Insertion Content Partners Streaming Services Marketers Unlock Revenue Attract Brands & Viewers Shift Emotions Adding 3 Split Screens and 4 Overlays drove 83% brand favorability and 69% ad liking score – a win/win for brands and publishers Together, Split Screens + CTV Spots are more noticeable than a Spot alone and drive higher brand recall (+67%) with minimal program distraction +41% favorability with target audience just by using contextually relevant Dynamic Overlays Promote Rewatches Spark Interest Drive Consideration Likelihood to watch a show again was positively impacted by the addition of Product and Brand Insertions 3 in 4 viewers marked a show as more interesting with integrated ad experiences vs. just traditional ad breaks When delivered to the right audience, Split Screens can drive a +60% lift in consideration intent Be Seen Align Contextually Fill Seats 100% viewability on Split Screens with 71% finding the ads to be unintrusive to the viewing experience Matching brands with genres leads to 60% of viewers finding these new CTV integrated ad experiences contextually relevant Exposure to CTV Integrated Ad Experiences increased restaurant visitation intent from 75% to 85% 2020 2021 2022 Easy to Monetize, Easy to Implement • Lower commercial loads — leads to increased viewer engagement • Grow revenue beyond commercial break 'saturation point' • Provide marketers with measurable integrations Revenue Per Stream • Introduce new integrated formats ○ Split Screen Ads — 2x per stream ○ Dynamic Overlays ○ Brand Integrations