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"It was an awesome experience…
bringing observability into our tech
stack has helped enormously with real-
time reactions to any system event."
Sandeep Agarwal, CTO, Games24x7
Solution used:
Amazon SageMaker
Results:
Prevents fraud and collusion during online games
Detectes and mitigates security threats faster
Identifies and thwarts intrusions with real-time
visibility into attack vectors
Games24x7 keeps gaming fair and fun.
6. Validate user identity to protect user
and prevent fraud
Today, organizations have to invest billions of dollars to reduce and prevent fraud in our
increasingly digital world. In fact, the fraud detection and prevention market is expected
to grow to $75 billion USD by 2028 at 16 percent CAGR.
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One way organizations can
prevent fraud is by leveraging identity verification, but the process of correctly identifying
user identity in real time can be complex and can add friction to the customer experience.
Verifying identity to combat fraudulent activities makes for a good AI and ML use case.
Startups can benefit in three main areas.
• First, as speed to market is paramount to startups, ready-to-use AI solutions,
services, and ML models enable developers to quickly implement identity
verification processes
• Second, fully managed APIs can help train and implement custom models with less
effort and data
• Third, customers can leverage existing development resources with solutions and
services that require no previous expertise, making AI and ML readily available across
startups at a lower cost
Your startup can quickly integrate pretrained facial recognition and analysis capabilities
to authenticate your users' identities using Amazon Rekognition Identity Verification.
Through a streamlined verification process and the ability to detect fraudulent and
duplicate accounts in seconds, onboarding legitimate customers becomes easy without
affecting your customer experience. By leveraging automation and AI with ready-to-use
services, your startup can effectively reduce implementation and operational costs.
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Bloomberg: Fraud detection and prevention.
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