Economic Validation: Analyzing the Economic Benefits of Intelligent Search using Amazon Kendra 2
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Introduction
This ESG Economic Validation focused on the quantitative and qualitative benefits organizations can expect by using the
Amazon Kendra intelligent search solution to find information quickly and accurately from the large and growing number
of structured and unstructured data sources scattered across modern organizations. ESG's validation reveals that Amazon
Kendra is a powerful tool that organizations across multiple industries leverage to increase employee productivity and
customer satisfaction while lowering the total cost of ownership (TCO).
Challenges
In today's business landscape, it is essential to access accurate information quickly so that companies can make better-
informed decisions and innovate faster. ESG research finds that nearly two-thirds of organizations (65%) reported that
more than 40% of their total primary/active data (in terms of volume) is unstructured, and many of those reported
exponential growth every year.
1
This presents challenges, since 38% of organizations reported that they have only partial
search capabilities across all their data, and more than one in four (26%) have search capabilities for structured data only
(see Figure 1).
2
IT leaders have identified improving customer experience (CX) (33%) and increasing employee productivity
(32%) as top considerations for justifying IT investments over the next 12 months.
3
Ensuring that employees and customers
get the answers they need fast is one way to improve both CX and productivity.
Figure 1. The State of Enterprise Search
Source: ESG, a division of TechTarget, Inc.
In addition, implementing an enterprise search solution across scattered data silos is complex, time-consuming, and
expensive. Organizations need experts to set up and maintain traditional search solutions with manual, resource-intensive
processes. Modern organizations need to find an enterprise search solution that allows them to have fast access to the
information they require. Failure to do so could potentially result in increased risk and liability, lower employee
productivity, negative customer experience, and stalled innovation.
1
Source: ESG Survey Results, 2021 Data Infrastructure Trends, September 2021.
2
Source: ESG Complete Survey Results, From Data Backup to Data Intelligence, January 2022.
3
Source: ESG Complete Survey Results, 2022 Technology Spending Intentions Survey, November 2021.
