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Economic Validation: Analyzing the Economic Benefits of Intelligent Search using Amazon Kendra 10 © 2022 TechTarget, Inc. All Rights Reserved. The Bigger Truth As organizations look for ways to simplify and accelerate access to accurate information, culled from the ever-increasing amounts of data that their employees and customers need to digest daily, there is a critical opportunity for efficiency and accuracy improvements. Traditional keyword search solutions are not optimized for unstructured data. Traditional keyword search is commonly inaccurate, time-consuming, costly, complex to build, and requires ongoing maintenance. If organizations don't have access to accurate information promptly, they are at risk of impacted employee productivity and liability resulting in fines and penalties, poor customer experience, and stalled innovation. ESG validated that Amazon Kendra can help organizations lower a five-year TCO by up to 82% to build and maintain an intelligent enterprise search solution, improving both customer experience and employee productivity. This enables organizations to make data-driven decisions much faster, potentially increasing revenue and speeding up breakthrough research and innovation. One customer shared: "Amazon Kendra is a turnkey AI solution that, when configured correctly, is capable of spanning every single domain in the organization, while being straightforward to implement." Based on ESG's analysis, economic models, and conversations with real-world customers, we recommend that you consider Amazon Kendra, an intelligent search service powered by ML. All product names, logos, brands, and trademarks are the property of their respective owners. Information contained in this publication has been obtained by sources TechTarget, Inc. considers to be reliable but is not warranted by TechTarget, Inc. This publication may contain opinions of TechTarget, Inc., which are subject to change. This publication may include forecasts, projections, and other predictive statements that represent TechTarget, Inc.'s assumptions and expectations in light of currently available information. These forecasts are based on industry trends and involve variables and uncertainties. Consequently, TechTarget, Inc. makes no warranty as to the accuracy of specific forecasts, projections, or predictive statements contained herein. This publication is copyrighted by TechTarget, Inc. Any reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the express consent of TechTarget, Inc., is in violation of U.S. copyright law and will be subject to an action for civil damages and, if applicable, criminal prosecution. Should you have any questions, please contact Client Relations at cr@esg-global.com. www.esg-global.com contact@esg-global.com 508.482.0188 Enterprise Strategy Group is an integrated technology analysis, research, and strategy firm that provides market intelligence, actionable insight, and go-to-market content services to the global IT community. © 2022 TechTarget, Inc. All Rights Reserved.