Improving customer
experience boosts your
bottom line
1
"Share of Organizations That View Customer Experience (CX) as a Competitive Differentiator in the United States in 2021," Statista, 2022
2
"Share of Customers in the United States Who Stopped Doing Business with a Company Due to Poor Customer Service from 2016 to 2020," Statista, 2022
3
MacDonald, S., "How a Customer Experience Strategy Helps Scale Revenue Growth (and Achieve Profitability)," SuperOffice, 2022
of companies perceived
customer experience as
a primary competitive
differentiator.ยน
54
%
of customers would stop
doing business with a
brand they loved after
one bad experience.
2
40
%
of customers are
willing to pay more for
a better experience.
1
86
%
No matter the communication channel, a good customer service experience can have a
significant impact on business metrics. From increasing efficiency to enhancing insights,
contact centers are key to securing consumer loyalty and improving repurchasing odds.
A contact center outfitted with the right technology can support and track engagements
across diverse channels, resolve customer issues quickly, and gain insights from customer
interactions. But, while many companies are interested in applying advanced technology
to improve customer interactions, they struggle with how to drive efficiencies and improve
automation in the service experience. A key element in transformation? Adding artificial
intelligence (AI) and machine learning (ML).
Companies that invest in customer
experience can see a revenue increase
of up to 70% in 36 months.
3
2
