Machine Learning - eBook (EN)

Why your business needs ML-powered search

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SOLUTION: INTELLIGENT SEARCH The challenge of searching unstructured data Finding critical information and accurate answers that reside in unstructured data requires organizations to adopt intelligent search. Traditional enterprise search relies on keyword matching and other rule-based methodologies. Intelligent search utilizes machine learning (ML) technologies, such as natural language understanding (NLU), to comprehend search query intent and content meaning across structured and unstructured data. Deploying intelligent search helps companies operate more efficiently while reducing their costs. For example, a Fortune 500 global bank could quickly detect and interpret regulatory rules with intelligent search capabilities. This, in turn, expands the bank's compliance coverage and achieves a greater degree of transparency in its regulatory process. What is the process for extracting hidden insights? To successfully overcome insight extraction challenges, organizations can deploy artificial intelligence (AI) and ML technologies, such as NLU and deep learning. Amazon Kendra delivers powerful natural language search capabilities by enabling end users to easily pinpoint the exact information they need. ML-powered intelligent search technologies deliver actionable insights to the enterprise across four important benefits. 3

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