Machine Learning - eBook (EN)

Why your business needs ML-powered search

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MIGRATION TO INTELLIGENT SEARCH The intelligent search differentiator: Engineered cloud-first, powered by machine learning ML-powered intelligent search as a service can be implemented quickly to bypass adoption barriers. Since no special customization or tuning is required, there is no need for a heavy capital expenditure before implementation or continuous manual reviews and calibration. The technology can be applied out of the box to a wide range of use cases across any domain—all while delivering actionable insights extracted from any knowledge repository in the enterprise. Amazon Kendra delivers on-demand intelligent search with an answer-oriented experience powered by ML. ML-powered search with Amazon Kendra enables higher relevance and higher quality results with seamless implementation: • Delivers relevant answers and documents to users without needing content curation, query customization, or other forms of upfront tuning • Utilizes 100+ native and partner-developed connectors to simplify content indexing • Extracts more relevant answers from keyword and natural language queries • Optimizes search results continually with incremental learning based on user search behavior • Builds fully functional and secure search applications in a few clicks with Amazon Kendra Experience Builder, no ML or coding experience required 9

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