Harnessing the power of big
data has never been more
important for business success
Data, the lifeblood of all businesses, is pouring in from sensors, networks, applications, and
an ever-expanding hoard of connected devices. The move to the cloud has resulted in an
exponential increase in data creation, and the industry is just scratching the surface with
cloud adoption. Analysts estimate that perhaps 5–15 percent of IT spending has moved to
the cloud. With the costs of compute and storage decreasing every day, businesses are storing
more data than ever before. Opportunities to transform the business with this data exist all
along the value chain. But making such a transformation requires that organizations get a full
picture and a single source of truth about their customers and their businesses.
It requires asking tough questions of your organization: Does your organization even have
access to all of its data, or is it blind to the data that matters most? Are the teams that need
that data waiting in a queue, or are they creating their own shadow copies and working as
best as they can to roughly assemble? Can they draw meaningful insights by accessing
the data quickly and at scale?
The most impactful data-driven insights—such as customer churn prediction, segment
prioritization, and customer retention insights—come from getting a full picture of your
business and your customers. This can only be achieved when you connect the dots between
your different data sources, such as sales pipelines connected to marketing click-through
rates, and make it available to the right people in a secure and governed manner.
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