Visit Savannah and Visit Tybee Island

2023 Brand Standards Manual

• Cover
• Brand Architecture
• Introduction
• Mission, Vision & Value Proposition
• Our Brand Story
• Tone & Personality
• Brand Style Guide
• Visit Savannah Logos
• The Anatomy of the Logo
• Logo Variations
• Logo Clear Space & Sizing
• Improper Logo Use
• Brand Color Conversion
• Brand Typography
• A Note About SAV
• Campaign Style Guide
• Print Ad Anatomy
• Print Ad Lockup
• Print Ad Footer
• Campaign Photography
• Advertising Execution Examples
• Print Ad Examples
• Collateral Execution Examples
• Letterhead
• Envelopes
• Note Card
• Tote Bag
• T-Shirts
• Polo Shirts
• Mug
• Online Execution Examples
• Digital Banner Campaign
• Social Campaign