Brand arChITECTurE 3 Brand arChITECTurE 3
Introduction 4
Mission, Vision & Value Proposition 5
Our Brand Story 6
Tone & Personality 7
Brand STYlE GuIdE 8 Brand STYlE GuIdE 8
Visit Tybee Island Logos 9
Logo Variations 10
Logo Clear Space & Sizing 11
Improper Logo Use 12
Brand Color Conversion 13
Brand Typography 14
CaMpaIGn STYlE GuIdE 15 CaMpaIGn STYlE GuIdE 15
Print Ad Anatomy 16
Print Ad Footer 17
Campaign Photography 18
ExECuTIOn ExaMplES 23 ExECuTIOn ExaMplES 23
Print Ad Examples 24
Digital Banner Campaign 31
taBLe of ContentS taBLe of ContentS
VISITTYBEE.COM
