CTV Spots Publisher Feature
DIRECTV STREAM offers the best of live TV and on - demand content on multiple devices — and delivers
a premium ad experience across 70+ cable networks including live sports, entertainment, and news.
Reach highly engaged viewers at scale with DIRECTV digital inventory.
Activation Options
13M
Unique Monthly
Viewers
98%
Video Completion
Rate
Premium Content on 70+ Cable Networks
By The Numbers
1.1B
Monthly Avails
100%
Impressions
Delivered Live
Get seamless access to live sports, breaking news, and non - stop entertainment, with curated video
content aligned to your strategic audiences. The following activation options are available:
Curated Deal
Set - up a deal specific to DIRECTV with prioritized
access to inventory.
$30
CPM Floor
Private Marketplace (PMP)
Add DIRECTV to an existing TripleLift CTV deal or
create one from scratch today. TripleLift can also curate
the deal for you across genre, channel, or network.
$18
CPM Floor
Industry benchmarks: DoubleVerify . Internal Benchmarks: Completion rate: Freewheel 1Q 2020, Viewability, AVOC and IVT: MOAT across 3rd party mobile and deskto p e ndpoints with 100% CTV viewability 100% CTV AVOC and 0%
CTV IVT. Unique viewers based on subscriber data + co - viewing + account sharing + viewers per viewing household (January 2022). DIRECTV STREAM Audience Viewership Data: DIRECTV STREAM Proprietary Data for Q1'2022.
A full list of deal targeting options is available in the TripleLift CTV Inventory Guide .
