Laying the foundation for
data-driven transformation
INTRODUCTION
Data is at the center of every application, process, and business decision. Nearly every
organization is on a quest to become more data-driven to quickly discover and act on insights.
But today's enterprises face a major barrier to data-driven transformation: creating a
data-driven culture. A recent survey of chief data officers (CDOs) revealed that 69 percent of
CDOs spend the majority of their time on data-driven culture initiatives, and 55 percent view
the lack of a data-driven culture as a top challenge to meeting business objectives.
1
Without the right culture changes to serve as a foundation and an enabler of transformation,
the effort to become more data-driven is destined to fall flat. Any success that is achieved will
be unlikely to scale across the organization or deliver lasting, meaningful business results.
By fostering a data-driven culture of transparency, decentralization, and empowerment,
however, you can ensure that the changes you make will become permanently integrated with
your business processes. This will enable every worker and every team at your company to
harness the power of data in ways that drive critical business outcomes.
This eBook outlines the five critical steps you can take to create, cultivate and scale a
data-driven culture, shifting your organization's collective mindset to treat data as an asset
that can improve operations and drive growth.
By transforming into a
data-driven enterprise,
you can:
Make better
decisions faster
Respond better
to the unexpected
Enhance customer
experience and
engagement
Uncover new
opportunities
Improve efficiency
1
Davenport, T., "CDO Agenda 2023: Prioritizing Business Value Creation," AWS (in partnership with MIT CDOIQ), 2022
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