Issue link: https://read.uberflip.com/i/1496443
2 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Approach #1: Build a cost-effective data strategy . . . . . . . . . . . . . . . . . . . . . . 4 Modernize your data infrastructure with the cloud . . . . . . . . . . . . . . . . . . 5 Automate costly and time-consuming processes . . . . . . . . . . . . . . . . . . . . 11 Leverage serverless architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Standardize your machine learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Empower business users to self-serve their data needs . . . . . . . . . . . 17 Approach #2: Use insights and intelligence to drive cost reductions across your business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Streamline operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Unify customer profiles to drive marketing efficiency . . . . . . . . . . . . . 20 Improve manufacturing quality and efficiency . . . . . . . . . . . . . . . . . . . . . . 21 Proactively detect and prevent online fraud . . . . . . . . . . . . . . . . . . . . . . . . . 22 Use insights to find savings opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Table of contents