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Why startups need a data-driven strategy
Gaining an early advantage with AWS Data solutions
Startups have access to more data today than ever before. When leveraged correctly, data has the power to transform
outcomes for your customers, your business, and your bottom line. It's not an overstatement to say that the journey
to innovation begins with data—or even that businesses lacking the means to utilize their data will be left behind as
customer needs and business priorities evolve.
Ultimately, many startups are not utilizing their data to achieve the results they want. It is important to consider that
more than 79 percent of business executives worldwide are looking to make better decisions based on data, while 61
percent are seeking a better understanding of their customers,
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and 36 percent of chief data officers (CDOs) believe that
focusing on a small set of key analytics or artificial intelligence (AI) projects can deliver the most value.
Unfortunately, many startups lack the infrastructure, tools, and resources to unlock the powerful insights buried in
their troves of data. As the sheer volume of data keeps growing, founders may feel overwhelmed with how to integrate,
manage, and make sense of it—or how to break down siloes that can hinder the ability to use data to inform decisions.
What's the solution? It's a combination of the right people, the right processes, and the right technology.
How startups are unlocking their data with AWS
By exploring eight critical data use cases for startup success, this eBook shows how you can unlock the potential of your
data to drive your desired business and customer outcomes. Each use case provides a real-world example of how startups
like yours are are using Amazon Web Services (AWS) to extract value from their data to personalize their product
offerings, develop new products, improve decision making, and more while securing a competitive advantage now and
for the future.
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"In Unpredictable Times, a Data Strategy Is Key," MIT Technology Review Insights, October 2021
