Data campaign

The ultimate guide to developing an end-to-end data strategy

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4 BECOMING DATA-DRIVEN Key challenges and considerations More data than ever is being generated and stored On-premises tools and legacy data stores can't meet today's demands, organizations need new data stores that can scale and grow as business needs change—whether from the gigabytes and terabytes handled today or the petabytes and exabytes that will be managed in the future. Data siloed across multiple sources creates productivity and cost inefficiencies Modern organizations need to easily access and analyze diverse types of data, including log files, clickstreams, voice, and video. However, these wide-ranging data types are typically stored in silos across multiple data stores. To extract intelligence, organizations must break down these silos to unify all types of data. This important optimization of costs and operations is transforming the infrastructure from a source of complexity and expense to an engine of value creation. The current state of decision making is unsustainable Gartner reports that 65 percent of decisions made today are more complex (involving more stakeholders or choices) than they were five years ago. 2 To make better and faster decisions, organizations need the ability to perform analytics and machine learning (ML) operations in an agile, cost-effective way —using optimal tools and performance to scale for each use case. Organizations can no longer waste precious time constantly redeploying and reconfiguring infrastructure to scale performance and capacity. Analytics and machine learning adoption is still impeded by a lack of skills and inertia Many businesses are struggling to make progress with scaling analytics and ML tools. Gartner finds that organizations investing in AI moved just 54 percent of their AI proof-of-concept pilots into production. 3 A continued lack of data and ML skills and quantity or quality of data to train on are just some of the issues slowing progress in this important area. Still, the need to help business users leverage data-driven decision making is growing. Trying to maintain data governance is a full-time job Traditional data architectures require risky, complicated management procedures because data is accessed from so many places. Granting, tracking, auditing, and removing employee access—while simultaneously remaining in compliance with a growing number of regulations—is a full-time job. Automating these mandatory data governance tasks frees modern teams to shift their focus back to innovation. Data is increasingly difficult to secure There was a time when IT teams chose between making their architectures fast or making them secure. Now, they need to deliver both. Meanwhile, security attacks increased by 31 percent from 2020 to 2021, according to Accenture's State of Cybersecurity Resilience 2021 report, while average attacks per organization increased from 206 to 270 year over year. 4 How can organizations maximize privacy and security? 2 "How to make better business decisions," Gartner, October 20, 2021 3 "Half of AI models never make it to production," EnterpriseAI, August 23, 2022 4 "How aligning security and the business creates cyber resilence," Accenture, 2021

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