Modern applications empower
digital innovators
Innovation means listening to your customers
In a recent IDC Market Perspective, the importance of retaining a
customer-centric viewpoint was referenced as a critical element in
driving successful digital innovation. A digital innovator does not present
a solution in search of a problem. Rather, innovation is driven by viewing
the customer journey through the customer's lens and building with the
goal of removing points of friction in their experience.
Focusing on your customer means making business decisions by
working backwards from the customer's point of view. It means
constantly evolving products and services to better deliver the
outcomes that delight customers. It also means listening to what your
customers truly care about so you can anticipate the experience that
will keep them engaged as you continue inventing and iterating on
their behalf. This approach is called the "innovation flywheel."
The basic idea of the innovation flywheel is that meaningful innovation
is created out of customer demand, improves with customer feedback,
and constantly repeats (and profitably) until the demand changes and
the cycle begins again. Modern application development technologies
and techniques help unlock your ability to iterate quickly and scale
continuously. The deeper your teams adopt modern application
development, the faster you can get your innovation flywheel
spinning—and the sooner you can leverage innovation to differentiate
your business.
"Taking advantage of new MACH-ready
architectures — microservices, API, cloud,
and headless — allows organizations
to quickly plug in new capabilities that
fit their technology stack and address
opportunities of growth as a digital-first
customer-centric enterprise."3
Marci Maddox, Research VP, Digital Experience Strategies, IDC
Listen
Iterate Experiment
Innovation
Flywheel
³ Maddox, M., et al., "Reframing the Digital-First Customer Journey: Key Takeaways
from IDC's Global CIO Advisory Board – April 2022 Edition," IDC, May 2022
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