Data and Analytics - eBook (EN)

Data Maximizing Business Value

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Table of contents Leverage your most important asset—data . . . . . . . . . . . . . . . . . . . . 3 Use Case 1: Data-driven decision making . . . . . . . . . . . . . . . . . . . . . . . 4 Use Case 2: Customer 360 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Use Case 3: Modern applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Use Case 4: Supply chain transformation . . . . . . . . . . . . . . . . . . . . . 12 Use Case 5: Fraud and risk reduction . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Use Case 6: Cost optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2

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