ISV

To Learn More About AWS for Software Companies For more information on how AWS is working with Software Companies to help them compete and grow their business, please reach out to your local Amazon sales representative or visit https://aws.com/campaigns/isv © 2023 AMAZON WEB SERVICES, INC. OR ITS AFFILIATES. ALL RIGHTS RESERVED. Across 73 SaaS companies that have gone public since October 2017, COGS and G&A spend averaged around 29% and 25% of revenue respectively—a substantially higher average than in other industries. CPOs have to help drive profitable growth with low-cost customer acquisition, increased retention, optimized cost of goods sold (COGS), and enhanced R&D productivity. Bringing down infrastructure costs can help improve the economics of ongoing product development and delivery, which is why many CPOs have prioritized using a cloud platform that can provide the simplicity, resiliency, and agility they need to efficiently build and support their products. Adopting product-led growth (PLG) and analytics-led growth (ALG) strategies can also help with these efforts. They give the business real-time data and insights on offerings that can be used to inform product development, roadmaps, pricing, and packaging to reduce costs and timelines and increase margins. 3. Improved Margins According to Hired, demand for software engineers has doubled since 2020. When surveyed on the most critical elements of an ideal work environment, software engineers ranked "great managers," "flexibility around work hours," and "coworkers they get along with and can learn from" as most important, respectively. While recent tech layoffs have made headlines, software CPOs remain focused on building the teams that will take their business where it needs to go. It is critical for leaders to get better in both evaluating their team's performance and filling the capabilities that will allow them to adapt and capitalize on growth opportunities. (This is the why talent, not just technology, can be an impetus for M&A.) Accessing and managing talent on a global scale adds complications, but can be well worth it; particularly if leaders can figure out how to harness new skills and perspectives to deliver offerings with expansive reach and impact. Establishing a regular cadence for assessments and a clear path for career progression can help keep talent engaged and committed to meeting aggressive business goals. 4. Future-proofed Teams

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