SCORE Journal


SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Growing Bigger and Brighter The 2023 SCORE World Desert Championship season continued the celebration of the 50th Anniversary of SCORE International with the 4th running of the SCORE Baja 400. The K&N SCORE Baja 400 Presented by VP Racing Fuels, being SCORE’s youngest race brand, has found its legs! Showing continued growth for the 4th straight year in Entries, breaking the 200 Entry threshold, and drawing the Top Teams in desert racing to add their names to the Baja 400 race history as champions. This continued racer entry growth along with their race finish position that will determine the team’s starting position for the upcoming historic reverse course SCORE Baja 1000 La Paz to Ensenada race, has made this race a must run for all the top teams in all classes. Joining in this historic race season event was a special Grand Marshal trio of SCORE Legends, Walker Evans and Mark McMillin, along with Sal Fish, former President and owner of SCORE International, as the 50th Anniversary Season Grand Marshal at all races. SCORE’s continued effort and investments in race coverage and media growth generated huge positive results with SCORE Social media programs producing record levels of growth impact with SCORE Facebook, Instagram, Reels, and YouTube. SCORE’s increased Social Media strategy with increased content collaboration posts with engaging graphics and brought more in the field real-time content with record-setting viral viewership occurring, expanding the SCORE Baja 400’s reach and impact for the race viewing audience. These gains will provide even more value for the upcoming BFGoodrich Tires SCORE Baja 1000 Presented by K&N global viewing audiences. See the special race preview section for more details on what is happening for this historic special SCORE 50th Anniversary reverse course Enjoy the Issue and see you at the races. Jim SCORE JOURNAL VP MARKETING & SALES / PUBLISHER Jim Ryan NATIONAL SALES MANAGER Kurt Miller EDITORIAL DS Media LLC Dan Sanchez Mike Vieira Larry Saavedra Elijah Sanchez CONTRIBUTORS Stuart Bourdon Jack Wright GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations SCORE OFFICIAL PHOTOGRAPHER Art Eugenio COVER PHOTO Art Eugenio Get Some Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ® PUBNOTE

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