Executive summary
A surge of excitement across consumers and businesses—combined with
broad, easy access to the technology—has led us to an inflection point
for generative artificial intelligence (AI). Today, all organizations should
evaluate the impact of generative AI and how they can leverage its
transformative value.
Most organizations recognize the importance of this moment and the
need to quickly develop a strategy to explore generative AI. But for many,
questions remain, including:
• What is generative AI?
• How is generative AI different from previous generations of AI?
• What are the main business use cases?
• Which customers are already using it?
• How should I start?
• What are the risks, and how can they be mitigated?
This business innovation brief provides an overview of generative AI,
outlining its capabilities, use cases, and business value. It also offers
valuable insights from Amazon Web Services (AWS) subject matter
experts, leveraging our extensive knowledge and experience in AI and
machine learning (ML) technologies.
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Who is this content for?
This innovation brief is designed for
business leaders seeking to better
understand generative AI—and learn
how they can leverage it to improve
business outcomes.
