Executive summary
A surge of excitement across consumers and businesses—combined with
broad, easy access to the technology—has led us to an inflection point
for generative artificial intelligence (AI).
Most leaders recognize the importance of this moment and the need
to quickly develop a strategy to explore generative AI. But many may
still have questions about it, including:
• What is generative AI?
• How is generative AI different from AI or ML?
• What are the main business use cases?
• How can we use generative AI to integrate with our applications?
• How should I start?
• What are the risks, and how can they be mitigated?
This business innovation brief provides an overview of generative AI,
outlining its capabilities, use cases, and business value. It also offers
valuable insights from Amazon Web Services (AWS) subject matter
experts, leveraging our extensive knowledge and experience in AI
and machine learning (ML) technologies.
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Who is this content for?
This innovation brief is designed for
business leaders in software companies
seeking to better understand generative AI—
and learn how they can leverage it to achieve
business goals.
