CTV Feature: Roku
TripleLift Curated Deal
Contact your TripleLift partner to add Roku to
your existing TripleLift CTV Spots curated deal
or create a custom deal from scratch today.
Deals can also be customized based on
TripleLift's CTV Inventory Lookbook .
Ways to Activate Roku
Inventory with TripleLift
Roku, the # 1 streaming platform in the U . S . with more
CTV ad impressions than any other TV Streaming
platform, is now available through TripleLift . This new
partnership gives marketers access to Roku's 75 +
million active accounts across all screens . TripleLift's
direct and transparent publisher connection with Roku
creates more efficient and sustainable buying
opportunities without excessive intermediaries .
Roku Reach and Audience Composition
75MM+
Active Accounts
1/2
of all TV streaming
impressions
1 in 3
Roku users can't be reached
on another streaming device
News Sports
Kids &
Family
Spanish -
Language
Lifestyle
1. TiVo Video Trends Report, Q2'22; 2. Roku Internal Data, US Households, Q4'22; ; 3. Roku + Innovid , 2023; 4. Nielsen Streaming Video Ratings, All Households, June 2022; 5. Roku
Competitive Overlap Analysis, March 2021; 6. In the U.S. by reach and engagement, Roku Q4 2022 Earnings; 7 . Roku Q4'22 Earnings
The Roku Channel is a top 5 channel on the Roku platform
100MM
People reached
80K
Movies & TV
Episodes
300+
Live Linear
Channels
85%
YoY Engagement
Growth
100+
Roku Originals
Content available across multiple genres:
2
7
6
91%
Reach to A18 - 49
1
3
The Roku Channel is #1 in reach amongst
AVOD/FAST services in the U.S. and Canada.
1
5
4
2
