Creative Assets:
Dynamic Templating &
Computer Vision Technology
Unique Native Ads
In - Feed Native
+
How It Works
TripleLift's Creative Technology = Easy Activation on Buzzfeed
Elevate your ad campaigns with TripleLift's creative technology. With a single set of creative assets, your ads
seamlessly adapt to fit Buzzfeed's premium network of sites and in - feed placements. TripleLift's proprietary
computer vision technology preserves key focal points, ensuring high - quality, scalable ads across all devices.
Experience the efficiency of dynamic advertising today.
Easy to Build, Scale and Optimize
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1 Creative
2 Logo
3 Copy
4 URL https:// www.canon.com
Premium Scale
10 Billion
Native avails monthly across
premium Buzzfeed properties
74%
Viewability
0.14%
CTR
Native creative specs can be found
here .
Spec information is also available
within your DSP of choice.
Private Marketplace (PMP)
Activate a Buzzfeed Native PMP
deal to secure quality inventory
with priority over TripleLift's Open
Exchange. This gives you a
greater chance of winning bids,
improves delivery on the inventory
of your choice and provides
greater transparency into where
your ads appear.
Why choose In - Feed Native?
According to a study by the Association of Online Publishers (AOP),
59% of consumers find native advertising interesting and are 33%
more likely to trust native advertising than traditional display. This
research echoes findings from a study conducted by the IAB which
reported that consumers find in - feed native ads both more
interesting and less annoying compared to banner, video,
expandable and pop - up ads.
Ways to Activate
