SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1519409
Longevity, Leadership and Legendary Racing Continues with the 2024 King Shocks 37th SCORE San Felipe 250 Season Opener The 2024 SCORE World Desert Championship season opener is now in the record books. The King Shocks 37th SCORE San Felipe 250 set another record pace across SCORE Social media channels, plus additional marketing assets that support the SCORE World Desert Championship race series, SCORE Sponsor base, and the race teams. Last year’s 2023 SCORE 50th Anniversary season’s enormous momentum continues with this year’s SCORE San Felipe 250 race activities. Our Media Impact Report data from this race shows enormous growth in SCORE’s Social Media audience as our new aggressive content plan, put together by our new Social Media team, did an outstanding job that started with the 2023 season to make sure the 2024 season plan was in place for maximum results. This resulted in three to 10 times the audience growth in all social media channels! The SCORE Live Stream programming also generated a huge audience increase with the SCORE production staff being able to solve many of the technical issues of the past, and are now able to provide the large Live Stream viewing audience with a great show. The new Method Race Wheel Qualifier Live Stream show took on a new life with visuals and information being readily available to the viewing audience, setting once again a new viewing audience level for that Thursday’s pre-race activity. This issue provides a deep behind-the-race showcase of headlines and feature stories with personal, in-depth conversations with class-winning teams and video integrations that provide the feeling of what the SCORE racers go through to meet the challenges that the SCORE San Felipe 250 is known for. Enjoy the issue. Jim SCORE JOURNAL VP MARKETING & SALES / PUBLISHER Jim Ryan NATIONAL SALES MANAGER Kurt Miller EDITORIAL DS Media LLC Dan Sanchez Mike Vieira Larry Saavedra Elijah Sanchez CONTRIBUTORS Stuart Bourdon Jack Wright nMedia3.com GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations SCORE OFFICIAL PHOTOGRAPHER Art Eugenio COVER Get Some Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ® SCORE JOURNAL 3