SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1524296
Bright Lights and the Pre-Runner Community In this issue, we are focusing not only on the top-end vehicle build area but also on a major high-performance off-road lifestyle community, the Pre-Runner enthusiast segment. This category has developed from simple vehicle suspension upgrades to full-on street-legal Trophy Truck builds. To further showcase this community we talk to the major builders of these amazing purpose-built vehicles and one of the primary communities, Terra Crew. Terra Crew is an amazing community that is much more than your traditional “club” as they are major event organizers, social media marketing giants, and video content producers. They provide exposure for their members and Terra Crew messaging, that has been extremely influential in the promotion of the high-performance desert activities, which includes a wide range of individuals, families, and racer members The Lighting category is an important product segment for off-road, and in our case, the SCORE desert racing community and enthusiast field. This product category is far more than just a nice accessory bolt-on as you see in other markets, but is a critical product for safety purposes. Being a SCORE Journal editorial priority, we once again bring insight and behind-the-scenes information from the top manufacturers in this market segment and a great overview of the current products available. This appeals to both Racers and Chase truck activities, to ensure both that critical dead of night vision needs along with the off-road enthusiast base’s night time driving adventures for their more recreational needs. Enjoy the issue and see you at the races. Jim SCORE JOURNAL VP MARKETING & SALES / PUBLISHER Jim Ryan NATIONAL SALES MANAGER Kurt Miller EDITORIAL DS Media LLC Dan Sanchez Mike Vieira Larry Saavedra Elijah Sanchez Casmer Thelian CONTRIBUTORS Stuart Bourdon Jack Wright nMedia3.com GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Gabriel Garcia, SCORE Media Operations SCORE OFFICIAL PHOTOGRAPHER Art Eugenio COVER Courtesy of Jimco PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher.