®
32
END
OF
YEAR
REPORT
2022
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
®
DIGITAL MARKETING: TWITTER
Even with the shocking changes at Twitter in 2022, the
LoRa Alliance
®
Twitter channel following grew steadily at 6%.
An active driver of discussion in the LoRaWAN
®
ecosystem,
the LoRa Alliance tweeted 880 times, was mentioned 2025
times, and saw over 53K impressions per month in 2022.
TWEETS:
880
IMPRESSIONS:
638K
AVERAGE
IMPRESSIONS/MONTH
53.2K
AVERAGE
ENGAGEMENT RATE:
1.8
%
RETWEETS:
1,695
RETWEETS/DAY:
4.6
LINK CLICKS
1,784
AVERAGE LINK
CLICKS/DAY:
4.9
MENTIONS:
2,025
FOLLOW US ON TWITTER: https://twitter.com/loraalliance
Total Followers: 17,412
