SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1531575
SCORE Journal Celebrates 10 Years As The Official Publication Of SCORE International By SCORE Journal Staff S CORE Journal Magazine’s premiere issue was in January of 2015 where it focused on celebrating the SCORE 2014 season and Gus Vildosola Sr. as SCORE Person Of The Year. Since then, the official publication of SCORE International has placed SCORE races, participants, and the beauty of Baja Mexico into more than 1.8 million unique readers through a growing digital format. The digital format allows SCORE Journal magazine to integrate a video format within its pages, and be distributed for free to millions of readers, making it the largest off-road and off-road racing publication. It is also a unique marketing tool for promoting the SCORE World Desert Championship Series, sponsors, and the participating teams and racers. “Reaching people digitally through mobile devices and computer desktops is the key to SCORE Journal’s success and growth,” said SCORE’s VP of Marketing, Jim Ryan. “SCORE Journal has reached far beyond SCORE racers and the fan base. It is now read by millions of off-road enthusiasts who are into trucks, UTVs, and motorcycles, and are avid adventure seekers.” SCORE Journal Magazine Milestones 2015 SCORE International published its first issue of SCORE Journal featuring Gus Vildosola Sr. on the cover as SCORE Person Of The Year in January. In October 2016, SCORE International published SCORE Journal in Spanish for its Mexican and Spanish-speaking audience, which has now reached more than 282K readers. The first “Champions” issue began with the January 2016 issue, showcasing all the race season’s SCORE Champions. Safety became a major topic of focus, starting with the March 2016 issue. SCORE Journal continues to focus heavily on safety components, medical knowledge, and the push toward improving safety in off-road motorsports. In the April 2016 issue, SCORE Journal detailed the history of BFGoodrich Tires’ forty years of involvement in SCORE Baja racing that continues today. SCORE Official Photographer, Art Eugenio, took an iconic photo of Apdaly Lopez that became one of the most popular SCORE images and magazine cover. Preparing for the 50th Anniversary of the SCORE Baja 1000 in 2017, SCORE Journal dedicates a section in every issue on some of the race’s winners and legendary racers, including Bud and Dave Ekins, Sal Fish, Walker Evans, Malcolm Smith and Bud Feldkamp, Mickey Thompson (by his son Danny Thompson), Ivan Stewart, Rob MacCachren, Johnny Campbell, Jerry Penhall, the Herbst family, Steve Hengeveld, BJ Baldwin, Jack Johnson, Bobby Ferro, Mark Stahl, Rod Hall, and the PPI Race Team. In the July 2017 issue, SCORE Journal highlighted the career of Legendary Racer Rod Hall with one of his final interviews. Every year since 2017, during the SCORE Baja 1000 race week, SCORE Journal issues surpassed 2.4 million readers. The Spanish editions attract another 500K readers during the Baja 1000 race week. The final SEMA SCORE Baja Experience in SCORE Journal captured SCORE Baja 1000 racers cruising down the Las Vegas Strip. The publication continually highlighted the SCORE Baja 1000 Experience at the SEMA Show, a special outdoor feature area and main attractions for the globally attended SEMA show from 2014-2018. This included highlighting the 2017 SCORE Baja 1000 50th Anniversary and 2018 SCORE Baja 500 50th Anniversary global race events. SCORE Journal featured the original Vic Hickey Baja Boot in the June 2019 issue. (SCGBoot) The September 2019 issue gets an exclusive on the Glickenhaus Baja Boot II. The launch of the 2021 Ford Bronco was featured in the November 2019 issue as part of Ford›s official launch of this newly designed SUV based on the original vehicle’s and Ford Motor Company’s long Baja racing history. The February 2020 issue highlighted studio shots for the annual Safety Equipment Guide. This issue featured a photoshoot with SCORE racer Ramon Bio “volunteering” to model, while former JIMCO owner Robbie Pierce offered safety expertise. SCORE Journal has always had videos integrated into it, and the May 2020 issue had a record-setting twenty-four videos. The magazine wanted to highlight more legendary women racers, and for the season’s top women racers were featured in the June issue, including Shelby Reid, Kristen Matlock, Katie Vernola, and several others. Continuing with highlighting racing legends, the Sept 2021 issue began showcasing SCORE’s Greatest Moto Racers of All Time, starting with the Ekins Brothers and Malcolm Smith. The famous Big Oly Bronco was on the cover of the Nov 2021 SEMA Show issue, showcasing SCORE’s commitment to the off-road aftermarket. In 2022 a new generation of young racers became a part of SCORE and the youngest of the 2022 Season were featured in the July 2022 issue, including Chris Polvoorde, Broc Dickerson, Jax Redline, and Elijah Kiger. For the first time, SCORE Journal gathered some of the top engine builders to feature for the September 2022 Power Players Issue. The November 2022 issue offered a platform for SCORE Moto Racers to air out changes and solutions to improve moto racer safety and competition. SCORE Journal publishes its 100th Issue in May 2023 hitting a major milestone for the publication, culminating in hundreds of articles, thousands of photos and millions of readers. The celebration of the end of the 50th Anniversary of SCORE was covered in the December 2023 issue with the 56th SCORE Baja 1000 Peninsula run that made history by starting in La Paz and ending in Ensenada, Mexico. One of SCORE Journals most popular issue of the 2024 season was the September issue highlighting the Navigators of the top teams that season. SJ