SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1537671
SCORE JOURNAL 3 PUBNOTE SCORE's Continued Media Growth and Impact We now have the first half of the 2025 SCORE World Desert Championship in the record books. The momentum from the 2025 SCORE San Felipe 250 has continued with the BFGoodrich Tires SCORE Baja 500 race activities, setting another record pace across SCORE Social media channels and the marketing assets that support the SCORE World Desert Championship race series, SCORE Sponsor base, and the race teams. The BFGoodrich Tires SCORE Baja 500 Media Impact Report data sources that track our reach and impact growth comes from SCORE Facebook, Instagram and YouTube social media channels and are measured and analyzed by Hookit/KORE/Two Circles. In addition to SCORE Race social media growth, the SCORE marketing assets which include Live Stream, race Qualifying audience and tracking analytics, score-international.com website's race audience, and the SCORE Journal Magazine's race Preview Issue, all saw continued growth over the same race period from 2024. These Highlights include: SCORE Baja 500 Race Impact Period: 5/1 - 6/27/2025 SCORE Baja 500 Social Media Only Highlights: • Hookit/KORE/ Two Circles tracking of outside social media in addition to SCORE's social media reach and impact including Facebook, Instagram, YouTube, and X. • Social Media Entities Measured - 178 • Total Impressions Delivered - 70M • Total Branded Impressions Delivered - 53.6M • Total Interactions - 2M • Total Video Views - 42.5M The SCORE Baja 500 Live Stream audience for Race Week: Generated tremendous growth as our production team's effort with additional field content sources, and pre-race produced content delivered outstanding results, growing the viewing audience by almost 3x! Additional SCORE Marketing Assets now Contributing Continues SCORE Market Growth: Surviving Baja docuseries Season 2 is now available on Roku and will add Tubi fast channel viewers as of August 1. This additional 4 one-hour shows now focuses on the 2024 season behind the scenes stories that will not only reach the SCORE race and fan base but will continue to bring in new fans to the world of SCORE Desert Racing . F1 The Movie - #1 Box office Movie for opening week on a global scale provides the global F1 fan base their first exposure to SCORE Baja racing with a continued reference to Brad Pitt's character his next race challenge, being stated as the SCORE Baja 1000! Stay tuned for more new SCORE Program announcements for the second half of the 2025 season and now for the 2026 season! Jim JIM RYAN PUBLISHER