SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1540550
Continued Growth and Impact The third round of the 2025 SCORE World Desert Championship is now in the record books. The SCORE Baja 400 set another record pace across SCORE Social media channels, our Live Stream program, plus additional marketing assets that support the SCORE World Desert Championship race series, SCORE Sponsor base, and the race teams. The momentum from the 2025 SCORE Baja 500 has continued with the SCORE Baja 400 race activities. The SCORE Baja 400 Media Impact Report data sources (see below) come from SCORE Facebook, Instagram, and YouTube social media channels, our outside Social Media measurement analytics provided by Hookit / Two Circles, along with the score-international.com website’s race viewing audience, the SCORE Journal Magazine’s race Preview Issue, SCORE Live Stream race week’s reach, Qualifying viewing audience, and Tracking analytics. We also introduced our latest partner, the RACER Network, at the SCORE Baja 400, which will be expanding our race content to additional enthusiast motorsports markets we do not currently reach. This program will be totally integrated for the BFGoodrich Tires 58th SCORE Baja 1000 in November. The SCORE Social Media audience showed tremendous gains as our aggressive content plan, put together by our Social Media team, continues to deliver outstanding results. This resulted in continued audience growth on Live Stream and SCORE Social media channels! SCORE Baja 400 Media Impact Highlights Include: • 51.6M Total Social Media Impressions delivered from August 1 through September 30 • 854,159 Live Stream Views for Race Week • SCORE-International.com delivered 330,171 Total Unique Visitors from Aug 1 through Sept 30 • The SCORE App had 361,811 sessions for Race Week. See you at the races, Jim Ryan